Brandon S. Welch

14 / Case study

Logo Design, Selected Marks

Logo Design

A logo isn't finished when it looks good. It's finished when it survives.

Twelve logos laid out on a twelve cell grid, each set at the same optical size on its own field so the range reads across industries.
Twelve marks, one sheet

Context

Twelve marks across investment, law, medical, philanthropy, sport, streetwear, and food. Some drawn by hand, some built to the millimeter, each one made to hold up wherever the client actually needs it: a business card, a storefront, an app icon, a truck.

Outcome

Different industries, different audiences, same standard. If it only works at one size on one background, it isn't done.

Athletes For Impact. A stacked wordmark locked to a house built from a chevron, drawn heavy enough to hold at jersey and banner size.
Athletes For Impact
Bourne Creatives. A B and a C cut from the same slab and overlapped, with the name spaced out beneath in caps.
Bourne Creatives
African Investment Holdings. The continent set inside a sunburst beside a three line serif wordmark, weighted for letterhead and stamp use.
African Investment Holdings
Twin River Capital reversed out of navy. Two currents drawn as one mark beside a wide spaced serif wordmark.
Twin River Capital
Let's Get Posi. Hand drawn script stacked inside a yellow roundel with a daisy dropped into the counter.
Let's Get Posi

Contact

Send me what you’ve got and I’ll tell you what it takes.

Brandon S. Welch, Los Angeles, California

13@colorsfc.comLinkedIn (opens in a new tab)

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