About
Most brands don’t have a design problem. They have a clarity problem.
People decide in seconds whether you look like the real thing. On a shelf, on a phone, on a street corner. You get one pass before they move on.
I’ve spent 10+ years making sure businesses win that pass. Howard University BFA, a design internship at Adobe, then four years at Revolve Impact, the Los Angeles creative impact agency, designing campaign identities and the systems that keep them consistent. Gold winner, 2018 Indigo International Design Awards.
The throughline is systems. An identity isn’t a logo, it’s everything the logo has to survive: the guidelines, the templates, the packaging, the website, the flyer that goes out Friday. I design the whole chain and I can build the end of it too. This site is my own code.
Since 2019 I’ve also run my own practice, helping people who are good at what they do stop looking smaller than they are. Law firms, nonprofits, restaurants, campaigns. It is where a designer learns to ship without a department behind them.
Credentials
Recent work
The Webby Awards submission for an American Public Media school tour that was named an Official Honoree, a Houston city council campaign that finished third out of eleven in the candidate’s first run for office, a registered U.S. trademark logo for a national nonprofit, and a full website for The Titus Law Firm.
What I do
How I work
- Agency trained. I take direction well, I ask the question that saves a round, and I don't get precious about revisions.
- I hit the date I give you.
- If what you're asking for won't work, I'll say so, and I'll bring what will.
- I can own a system end to end: the identity, the guidelines, the templates, and the build that ships it.
Ongoing creative support
Creative partnership beyond the project.
Retainer partnerships are available for select brands, campaigns, and organizations that need ongoing creative direction and design support.
Inquire about a retainer