Brandon S. Welch

03 / Case study

House of Wings

Identity, Trailer Design, Print

Most food trucks don't have a visibility problem. They have a presence problem.

The finished trailer on a Los Angeles lot, three quarter view. High contrast red and yellow wrap with the House of Wings mark, built to be read from down the block.
The finished trailer

Context

House of Wings was bringing a Miami-born brand to Los Angeles streets. Big flavor, strong culture, but the trailer didn’t yet reflect that energy. On a crowded block you have seconds to be seen. Before people walk past. Before the line forms somewhere else.

What I did

So this wasn't a wrap. It was impact: stronger contrast, clearer hierarchy, street-level legibility, branding you can recognize from down the block.

Outcome

Now the trailer doesn't just serve food. It stops traffic.

The driver side wrap as flat production artwork, 4500 by 1800. The worlds greatest wings headline across the top, the mark and the catering panel in the middle, and the menu strip in yellow beneath an illustrated Los Angeles skyline.
Trailer wrap artwork, driver side, flat
Rear three quarter of the trailer, showing the full wrap wrapping the corner and the catering details panel.
Trailer, rear three quarter
Service side of the trailer with the window open. Palm illustration, the menu strip in yellow, and the mark at eye level for anyone in line.
Trailer, service side
Catering booking flyer. The trailer redrawn as illustration over a halftone field, with the booking address as the largest element.
Catering booking flyer
Menu board. Wings, tenders, seafood and sides set in a tight grid that can be read from the front of a moving line.
Menu board
Pop up tasting flyer for downtown Los Angeles, with the mark built into an LA skyline and mountain scene.
Pop up tasting flyer
Retail display box. The mark and the world’s greatest wings line carried onto packaging in the same red, yellow and halftone system.
Retail display box
Baldwin Hills tee worn at a rooftop. The location specific back print puts the identity on a person rather than a vehicle.
Baldwin Hills tee

Contact

Send me what you’ve got and I’ll tell you what it takes.

Brandon S. Welch, Los Angeles, California

13@colorsfc.comLinkedIn (opens in a new tab)

Designed and built by me